Build A Bear Promotion Bigger Than Expected. WAY Bigger, Apparently.

Build-a-Bear’s much anticipated Pay Your Age Day got a *little* more response, it seems, than the company was expecting.

Like at the Roseville Galleria.

Reporter Dina Kupfer of Good Day Sacramento was there all morning reporting on the line that stretched all the way down the mall. In fact, it eventually got so long it became apparent to Build-a-Bear management that they weren’t going to be able to accommodate everyone. Here’s one of Dina’s most recent tweets:

You can click Dina’s Twitter account for other updates but it looks like people are taking it well, and we hope if they are frustrated, that they don’t take it out on Build-a-Bear staff, who are just doing their jobs. But one thing is for sure: it’s stuff like this that make Pat and me glad our kids are GROWN!

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