You’re about to be seeing a lot more of Dixon’s Jon Pardi…he’s been chosen as the face of a new ad campaign for Wrangler Retro…a new line of old school/throwback work and casual wear from Wrangler.

This is big news—it even made the website of the financial magazine Forbes.

Wrangler says Jon will appear in all national TV print radio and online marketing campaigns and says their new line of jeans and shirts are just like Jon: “a modern take on iconic western style”

In fact there is already a :30 TV spot that’s running featuring Jon and his latest hit Night Shift. You can check it out on the Facebook page of his very proud mom Shelly Harrington–which is where we first heard about it, or, just watch below.