Mattel Announces Gender Neutral Dolls That Kids Can Style Either Way

By Pacey on September 26, 2019
(Photo credit should read MARK RALSTON/AFP/Getty Images)

Mattel has announced they will be releasing a gender-neutral doll that they say follows where the culture is heading towards.

They can be styled as either boy, girl, or gender neutral.

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” Kim Culmone, Senior Vice President of Mattel Fashion Doll Design said.

They also are sold in different skin tones, and have styles of clothing that are either geared towards women, towards men, and gender neutral clothing.

The dolls also do not have breast-like Barbie features or broad shoulders like Ken.


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