Power of Radio



KNCI 105.1 is Sacramento’s #1 New Country Station. Our music programming along with our Legendary Morning Show of “Pat & Tom” attracts a loyal, responsive audience of all ages with the largest listening segment W25-64.

Dial:         105.1 FM
Format:    New Country
Slogan:    Sacramento’s #1 New Country
Demo:      Women 25-54 | Adults 25-54 (secondary)
Signal:      50,000 WATTS
Counties:  Sacramento, Yolo, Placer, El Dorado and Nevada 

Weekday Lineup:

 5am-10am: Pat & Tom with Cody
10am- 3pm: Cody
 3pm- 7pm:  Pacey Williams
 7pm -12am: Doug Lazy

Consistency! Legendary morning show Pat & Tom has been on KNCI for more than 20 years. Carrie Underwood, Tim McGraw, Luke Bryan, Jason Aldean, Keith Urban, Taylor Swift, Rascal Flatts, Florida Georgia Line & Lady Antebellum. While other stations talk—a lot—we focus on delivering what our listeners want…more of their favorite music.

Audience In Motion (AIM) uses integrated marketing to reach your customer base wherever they are in the digital world. Our techniques are based on extensive experience and knowledge of today’s digital media landscape. Whether you are looking to reach our 1st party audiences across our multiple owned & operated digital properties via display, video, audio streaming, social, native,or sponsorship opportunities &/or extending that reach across our vast programmatic opportunities. We utilize an immense advertising data network to continually match customer behaviors with your products and services. AIM also employs 12+ networks for placement and optimum programmatic reach. We have established multiple Private Market Places (PMP’s) that our clients can leverage or we can custom create one for you.


SEO / SEM Programmatic Display AdvancedTV Creative Services
Social Media Programmatic Video Pre-roll Video Custom Landing Pages
Native Programmatic Audio In-stream Video E-mail Marketing
Sponsorships Predictive Marketing Customer Insights Cross Platform Optimization
Contextual Targeting Behavioral Segments Remarketing Podcast Production


Nashville In The NeighborhoodKNCI is bringing the sounds and flavors of Nashville to your Neighborhood as we bring all things Country and Nashville to another amazing neighborhood in the greater Sacramento area!

Attendance: 1,800



Pet-a-Palooza celebrates our love affair with pets with a day in the park where you can eat, shop, enjoy a number of animal exhibitors & exhibitions…you can even adopt a new pet!

Attendance: 4,000+


Now 100.5 and Mix 96 will be Sacramento Foster Kids as they age out of the foster care system and help women find the perfect dress all for this great cause! The event will help raise money and awareness for Ticket To Dream as part of our “NOW That’s a Dress Party.”

Attendance: 1,500+


The largest celebration of all things Easter in Sacramento! From Candy Lane where kids will delight in collecting Easter Eggs full of treats from all the wonderful sponsors, to Bunny Bounce Play land featuring giant slides and inflatables, there’s so much fun to be had!

Attendance: 7,000+


Country In The Park is Sacramento’s signature country music festival attracting thousands of music fans for a day of food, fun and of course, GREAT COUNTRY MUSIC!

Attendance: 16,000+


Golf and Guitars brings together some of the biggest names in Country music for two days of golf, followed by an evening of live performances. The first night is for golfers only, the second day is for golfers and the concert!

Attendance: 3,000+


Get ready for #Kidtopia! The largest celebration of all things kids in Sacramento, with something for every child. From giant slides and inflatables to craft zones, social media selfie galleries, cool vendors with everything for mom, dad and the kids!

Attendance: 7,000+


Join Mix 96 for Sacramento’s largest celebration of all things 80’s from the music to the video games Back to the 80s will have something for all 80s lovers. Go back to the 80s for an evening festival style concert celebrating our love of the 80’s with some of the hottest 80s artists performing live on stage!

Attendance: 2,500+


Sacramento’s largest celebration of all things sports! On the first Sunday of football season KHTK will bring out all the sports lovers in Sacramento to celebrate with all the games broadcasting live, fun games, prize, sports legends meet and greets, craft beer, yummy food and much more!

Attendance: 5,000+


This unique concert kicks off Breast Cancer Awareness Month, and will feature chart topping NOW Artist’s on the stage with a portion of the proceeds going to help the fight!

Attendance: 5,000+


Get ready for Downtown Chowdown! Bringing together all of Sacramento’s best restaurants, businesses, breweries, wineries and combine it with some of today’s hottest music on the stage to create Sacramento’s latest food and music event, Downtown Chowdown!

Attendance: 5,000+


In December, join KNCI for New Country Christmas as we celebrate the holiday season with some of today’s hottest country music stars live on stage!

Attendance: 2,000+


Country Cares for St. Jude Kids is a successful radio fundraising event in America. Since 1989, over 200 radio stations across the country have raised more than $500 million in pledges for the children of St. Jude. Last year we raised $160,932!