Over 30? Here’s Why You Might Not Seek Out New Music Anymore

By kncitom on July 18, 2018

If you listen to KNCI regularly, this story probably doesn’t apply to you. I mean, we play new music all the time. It’s literally there in our name: “New Country 105.1″.

BUT…according to a new study, *most* people pretty much give up seeking out new music right around the age of 30.

The music streaming service Deezer surveyed 1,000 subscribers about their music preferences and listening habits. They found the peak age for discovering new music is 24—over 60% of respondents in that age bracket said they seek out new music at least 5 times a week.  But after that it starts to go downhill, with a sharp drop-off coming specifically around age 30 1/2.

Some of the reasons those older folks gave for no longer being musically adventurous: demanding jobs or family life, too many new music choices… and one guy who said he finally realized that Coldplay just redoes the same song over and over.

Just kidding about that last one.

But psychologically–no surprise here–studies have shown that younger brains, starting in adolescence, are going through a lot of changes, especially hormonal. We have a heightened sensitivity that not only makes us more receptive to trying new things–like music–but those things stick with us longer…essentially becoming hardwired into who we are. That’s why, 40 years later, you maybe still crank up “Come Sail Away” even though this is the 14 millionth time you’ve heard it. It’s also why you might not find yourself digging the new Drake album as much as your kids do. Once we reach a certain age, those hormonal and neurological surges have leveled out and your brain becomes more fixed on things like, oh, making a living and providing for your family.

So, if you’re over 30 and still open to new music, give yourself a pat on the back. I think it means you’re still young at heart!

It’s a fascinating read and you can check out the whole article from Business Insider, here


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