Animals On Animal Cracker Boxes Will No Longer Be Caged [PIC]

By Cody Briana on August 22, 2018
(Photo By: Donald Bowers / Getty Images for Lilly Pulitzer Shop & Share)

The animals on animal cracker boxes are being set free! AP reports Nabisco has redesigned the packaging for Barnum’s Animals crackers in response to pressure from PETA, who have been protesting the use of animals in circuses for 30+ years.

“Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats,” PETA said in its letter to the company.

Mondelez International, the parent company of Nabisco, agreed.

The redesigned boxes are now on U.S. shelves. But instead of showing the animals in cages — implying they’re traveling in boxcars for the circus — the new design features a zebra, elephant, lion, giraffe and gorilla roaming a grassland.

“When PETA reached out about Barnum’s, we saw this as another great opportunity to continue to keep this brand modern and contemporary,” Jason Levine, Mondelez’s chief marketing officer for North America, said in a statement.

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